London Contemporary Arts

LCA provides fine art printing facilities for artists and then markets their work to galleries in Europe and USA.

Background

When we initially started working with LCA they were producing a 64 page catalogue of their limited edition prints. This was quickly out of date when editions sold out.

They wanted to be positioned as a high quality studio and it was therefore decided to review their corporate branding and all of their marketing communications. They needed a distinctive brand identity and a method of promoting their artist and their work.

Solution

A simple typographic and colourful logo depicting the range of artistic styles and a bespoke hand-made parchment and cloth ring binder became the portfolio. Alphabetically indexed interleaves formed a glossary of print and ordered the artists. Loose-leaf insert pages illustrated the prints currently available and biographies of the artist provided the galleries with background information to pass on to customers, adding value to the artworks.