Gut Altentann Golf Club

This prestigious Austrian golf and country club future prosperity depended upon attracting affluent new members.

Background

This Jack Nicklaus designed golf course but golf could only be played about eight months of the year due to adverse weather. The clubs activities needed to be broadened to a year round programme that would include cross-country skiing, a health a fitness suite, an indoor tennis centre and a clubhouse with a renowned restaurant and member’s bar.

Solution

Our marketing proposition was aimed at affluent Bavarians. We evolved the design of the existing corporate identity and developed a range of marketing material including a sales brochure, (English and German versions), a newsletter and a luxurious membership joining pack.