Ability Housing Association

Ability provide housing and care support services for people with disabilities. We helped them launch in 2000 by turning their marketing plan into visual reality and we have work with them ever since.

Background

Established in 2000 they required a corporate identity and launch marketing communications. We were briefed to create and implement this programme. It involved logo design, stationery, literature and website.

Solution

Together with their distinctive logo and the combination of upbeat photographic images and symbol type illustrations it has given Ability a clarity and unique visual personality within their sector. We are now their brand guardians.

White Design was initially engaged in 1999 to design and develop our corporate identity and we’ve been working together successfully ever since. Malcolm White has a creative talent that seems always to be well attuned to our business requirements.

David Williams, Chief Executive, Ability Housing Association