We deliver a blend of  business-focussed thinking with a high level of creativity to turn marketing objectives into realisation.

An ability to think creatively yet strategically; analytically yet instinctively is our strength. We will always look beyond the obvious to create work that is fresh, innovative and distinctive solutions for our clients. The result is considered, strategic corporate design that brings measurable success and helps your business to grow.

White Design was estabished in 1985 by Malcolm White, following many years experience working within several of the UK’s leading design consultancies. Since that date, he and his team of talented designers have helped businesses large and small, achieve their business objectives with the strategic use of design.

A structured approach to project management ensures clear communication and understanding. At each stage we establish clearly defined deliverables, budgets are agreed along with production schedules. You can be confident your project is on track.

Our work is a combination of astute business focus and expertise in four distinct areas:

  • 1 Strategic Thinking
  • 2 Communicating Capabilites
  • 3 Creating Differentiation
  • 4 Building Brand Values

Our portfolio of design effectiveness illustrates these principles. Click here to view.

A portfolio of design effectiveness

“White Design was initially engaged in 1999 to design and develop our corporate identity and we’ve been working together successfully ever since. Malcolm White has a creative talent that seems always to be well attuned to our business requirements.”

David Williams, Chief Executive
Ability Housing Association

Ability Housing provides over 500 homes and supports nearly 1000 people who have disabilities. It needs to communicate with its tenants and with a wide range of stakeholders.

Scope of work: Corporate identity and implemention, information literature and display material.

A portfolio of design effectiveness

“Having worked with White Design for over 6 years they are a key part of my team. With their experience, creativity and overall professionalism, their work is vital ingredient to our marketing.”

Yvette Ruggins, Sales Director
Affinity Sutton

Affinity Sutton is one of the biggest providers of affordable housing in the UK. They provide housing and community focused services to over 122 local authorities. As one of the country’s top developers, last year they completed 1200 new properties providing homes for 3,000 people.

Scope of work: New homes marketing campaigns including literature, advertising, on-site signage.

A portfolio of design effectiveness

“The communications that White Design produces for us are always eye-catching, effective, on time and on brief. Over the years they’ve helped us to evolve and harmonise our brand and, as a result of their work, we’ve seen an increase in sales of our publications and events. They’re a pleasure to work with.”

Charlotte Bell, Office Manager
Building Societies Association

The Building Societies Association is a trade association, representing UK mutual lenders and deposit takers -  including all 51 UK building societies. It publishes a range of material to communicate with its members, stakeholders and the general public.

Scope of work: Corporate identity and implemention, information literature and event marketing literature.

A portfolio of design effectiveness

Logos and more A corporate or brand identity is much more than a logo. It must communicate the ethos of a organisation, be distinctive, memorable, and work across all media. Here is a selection of our designs that we have implemented.


A portfolio of design effectiveness

“White Design always produces a high quality of work that combines creativity with a real understanding of our business and our market place. Their superb attention to detail, longstanding experience and professionalism means we confident giving them the most complex of projects.”

Christiane Morris, Marketing Manager
PKF International

PKF International is a worldwide network of firms providing local expertise in accountancy and business services. Working within the constraints of its corporate design guidelines, we have advised on and produced designs for a range of publications.

Scope of work: Capabilities brochure, information literature and newsletters.

A portfolio of design effectiveness

Yoo is an international design and investment property company that adds value to office, hotel and leisure developments. It needs to build its brand and market its developments.

Scope of work: Marketing literature for a residential/leisure development in Turkey targeting the Russian market, brochures and press advertisements produced in English and Russian.